WIPRO CONSUMER CARE & LIGHTING

Safewash Liquid Detergent

Safewash Liquid Detergent keeps your cloths Germ-Free* and looking like new.

Wipro Safewash Liquid Detergent gently washes woolens, delicates and fine fabrics which keeps them looking and feeling like new for long.

Winter wear being thick and porous is more likely to attract germs than other cloths. Wipro Safewash has an advanced formulation enriched with goodness of Neem to give your family’s winter garments the advantage of germ-free* protection.

It prevents clothes from shrinking, protects colour and shine, thus keeping them soft and fluffy. This helps the clothes to look and feel like new. It can be used either for bucket wash or for machine wash.

Safewash claims to give your woolens ‘All Round Protection’ and this has been expressed in communications as – ‘7 Benefits of Expert Care*’. The brand promises to keep woolens, delicates and fine fabrics ‘germ-free* and looking like new’. Thus, ‘Naye Jaisa’ has been coined to express the term. Juhi Chawla, a regular user of the brand has been chosen as the brand ambassador.